Marketing Asset Management
Manage the marketing communications supply chain from creation to delivery
If you’re a typical marketer or brand manager, you’re feeling the crunch. You’re expected to get products to market faster, increase or create brand awareness for multiple product lines, generate sales and leads… and do it all with less money and fewer resources. Worse, you’re under pressure to keep you brand messaging consistent on a global scale in a complex multi-channel marketing environment.
ClearStory provides a marketing asset management platform that is helping leading marketers bring their products to market faster with more consistent messaging on a global stage—giving them a powerful competitive edge.
Our solutions help marketing organizations leverage the power of digital media, such as video and multimedia, across sales presentations and marketing campaigns. And we keep brand, images, and graphics consistent across all print, web, and presentations. With ClearStory, companies accelerate time to market with self-service distribution of marketing assets—making the right materials instantly available to those who need it.
Benefits of DAM Solutions for Marketers
- Accelerate time-to-market
- Improve global brand management
- Improve sales effectiveness with instant access to current materials
- Eliminate or reduce shipping costs
- Accelerate content review and approval cycles
- Provide online self-service access for distributors, resellers, partners, and others
- Leverage digital media content created by marketing across the enterprise
Gain Precise Control over Brand Assets
With ClearStory DAM solutions, layouts for ads, brochures, and packaging can be transmitted around the world, automatically published, and customized for different markets, yet still conform to precise brand guidelines. ClearStory’s marketing asset management platform gives you complete control over how and to whom marketing content is delivered. As a result, you can be sure internal departments, external agencies, and satellite offices are all working off the right version of your branded materials.
Activate the Potential of Your Marketing Assets
ActiveMedia DAM is a fully web-based DAM application to help manage the marketing asset supply chain from creation to delivery. ActiveMedia creates a central, virtual workspace for marketing teams around the globe to:
- Share
- Organize
- Review
- Approve
- Publish
digital media and other marketing materials. Cycle times are accelerated, content can be repurposed, and you can go to market faster.
Designed to Meet your Budget and Resources
ActiveMedia Digital Asset Management Solution is available as an installed solution or hosted service to meet any budget or timeline. Choose our hosted service to move quickly today, and easily transition in house as your solution grows.
>> Learn more about the benefits of DAM for marketing organizations
>> The advantages of a hosted solution
