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Distribution Channel Support

Effective distribution channel marketing through digital asset management

Distributors, field marketing, retailers, sales teams—they all need marketing support, and they need it yesterday. From printed materials to web and video, the demand for marketing materials is insatiable. And if your channels don’t get the support they need, they’ll create it themselves, undermining your carefully developed messaging, product positioning, and brand. 

How do you feed this demand for marketing support with materials that are on time, on budget, and on target for their local markets? The answer is ClearStory.
 

ClearStory makes distribution and control easy

The ClearStory approach is a self-service virtual workspace that makes it easy for distributed sales and marketing teams to access and download the materials they need, when they need them. At the same time, powerful permissions and security controls ensure that the right users have access to the right materials for their market, in the formats they are authorized to use. 

ClearStory offers a vast improvement over traditional and costly fulfillment approaches. No more burning and distributing CDs. No need to maintain costly and often obsolete print inventories. No more confusing, unmanaged FTP sites. 

ClearStory opens up exciting new possibilities to serve your distribution channels:

  • Large graphics files can be uploaded to the system once by marketing teams, and transformed automatically into renditions appropriate for non-marketing/sales users. Illustration-quality graphics are automatically rendered into low-resolution jpeg files for use in sales presentations. 
  • Distributors can have dedicated workspaces branded with their own look and feel, so they can even allow their local retailers to have self-service access to ads, promotional flyers and other materials. 
  • Sales teams across regions can share ideas and email materials to their clients directly from the system. Large PDF files can be readily distributed without concerns about firewall constraints. A secure link with expirable download access can be emailed to clients who can then download the file directly from the system.

Feature and Benefits

  • User-friendly browser-based solution requires little training and no local software 
  • Optional hosting services for affordable, easy-to-manage solution 
  • Flexible security model that controls user privileges at the asset level 
  • Easy integration with portal and web content management systems 
  • Review and approval features streamline work-in-progress and allow field teams to submit materials for approval 
  • “Build your own ad or brochure” solution allows distributors and sales teams to easily create their own customized materials while retaining your brand attributes 
  • Integration with Adobe InDesign for easy use by creative team members 
  • Powerful search and organization capabilities for rapid search and retrieval of approved marketing materials 
  • Right materials in the right format based on user roles for full control and security 
  • Email feature for rapid “firewall-friendly” distribution of content via secure links for downloading

>> Whitepaper: Accelerating Pharma Brand Launches with DAM
>> On-Demand Webcast: Sustaining Global Branding, presented by Chief Marketer