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Enterprise DAM Solutions

Are you realizing the full value of your digital media content?

Enterprises are seeing an explosion in the demand for graphics, video, images, documents, presentations, and other digital media. No longer can companies sustain the costs of isolating this valuable content within departmental “silos.” And companies can’t afford the delay of traditional content distribution. There is too much time, money, and opportunity at stake.

Often, companies rely on manual processes for managing their digital media. Or they turn to enterprise content management (ECM) systems. But these systems are not architected to meet the incredible demands of digital media. Nor do they provide security-driven, on-demand availability to these digital media assets within other enterprise applications.

ClearStory manages the enterprise digital media supply chain—from creation to consumption—transforming this content into true business assets. The benefits span the organization in many areas: 

  • Marketing: Improve marketing asset creation, cross-media usage, and reuse
  • Operations: Control workflows, storage, indexing and asset security
  • Sales: More easily distribute materials to prospects and customers
  • IT: Reduce costs of managing multiple servers and improve security
  • Fulfillment: Securely deliver assets via e-commerce and portal applications
  • Distribution: Publish, print, and distribute throughout distribution channels

Enterprise Digital Media Chain

Valuable information—such as slide templates, logos, graphics, animations, brand guidelines, collateral, digital video, and more—created by one group are useful in other departments to gain a competitive edge.

  • Sales teams with a shared digital media workspace for assembling and delivering presentations are more productive and effective – directly impacting revenue. 
  • Distributors with instant self-service access to current marketing materials have better tools to market your products and services in their regional markets.
  • Creative services can shorten project timelines with real-time access to approved graphics, photos, footage and other content from production or product marketing teams.

The Value of a Digital Media Services Platform

For business agility, multiple groups must have on-demand access to digital assets—in the right format for their role and permissions. And enterprise applications like content management systems, extranets, portals, websites, and CRM may need to utilize the same assets, but for different purposes. In some cases, completely custom applications will need to be developed. The key is to deliver a single digital media platform, to simultaneously support many business applications.

ClearStory offers a powerful digital media services platform:

  • Capable of delivering multiple applications on a single DAM platform
  • Built on open standards for ready integration and rapid development
  • Able to scale massively in order to support users worldwide
  • Flexible enough to support new digital media types and media processing tools
  • Secure with granular control of assets, users, groups, and roles

We offer two enterprise-class products for DAM: ActiveMedia, a richly functional, Web-based DAM application, and Enterprise Media Server (EMS), a back-end platform for developing industry-specific or specialized rich media applications.

>> Learn more about how a digital media service platform can improve business agility
>> How can DAM help your organization? Request a free custom ROI analysis today.