Digital Media Factory
ClearStory DAM solutions are the digital media factory that powers the supply chain of this high-value content.
Digital media—images, graphics, flash animation, publishing files, presentations, and video—are integral to business and marketing communications today.
A product image that was once used only in a printed brochure, now needs to be available online, on a PDA, point of sale kiosk, even delivered to a cell phone. And digital media companies are increasingly using video and multimedia to deliver their marketing message.
This digital media content is expensive to create, and expensive to manage for companies, and the desire to repurpose it and make it available across multiple channels is growing. With the right DAM technology, companies can literally transform digital media into a true business asset.
Just imagine:
- Within minutes of its completion, sales, field marketing, or distributors can have a digital media product launch kit, sales materials, and ad templates that they can customize
- A company’s distributor can log into their dealer portal, see only the materials they are authorized to view, with the ability to download them in the formats they are authorized to have
- Non-marketing users can access a digital media library
- Websites, extranets, print, and sales presentations are all synchronized with the most current, approved version of product photos or graphics
Digital Media Factory
ClearStory’s DAM solutions are the “digital media factory” that powers the complete supply chain for this critical, high-value content. With a digital media factory, companies go to market with agility. You can go to market faster with that new product:
- Because the overseas manufacturer can upload a product shot, that’s then automatically rendered in the right format by the system.
- The product manager can then quickly review and approve photos making them available to the creative team
- A creative team is working with the correct version of approved images for a brochure layout, directly from their layout application
- The new brochure they create can be quickly approved and instantly published to distributors.
- The distributor can quickly localize the brochure with just a few changes for their regional market
