What is Digital Media?
Digital media represents a big investment and critical intellectual property for companies today.
Digital media is not just video and multi-media. It’s the publishing files for your marketing collateral . . . sales presentations . . . photography. It’s all the digital content that helps you to communicate with your market.Companies today are trying to better leverage and get optimal value from their digital media--graphics, photos, image libraries, video, multimedia presentations, publishing files, marketing materials.
But the size, complexity, and specialized file types of this digital media content makes it difficult to put this content to use.
Digital media presents some tough challenges
- It’s growing faster than any other type of content. There are more devices and software creating it than ever before. And the demand for digital media consumption is growing. It has to be delivered wherever and whenever it’s needed—so what was once file to print . . .NOW is file to print, web, handheld, even point of sale kiosk.
- Digital media is created in one format, but it’s consumed in many different formats. So materials created for print need to be rendered differently for delivery to a cell phone. A sales person can't use a high resolution 10 MB llustrator (.eps) graphic in their sales presentation. They need a lower resolution JPEG or a GIF. So do you create 3 different versions of the file? How do you get these out to everyone in every corner of the world where you market your products?
- Digital media is not like traditional text-based content—it’s visual and layered, and in the case of video—time-based. So organizing and finding it can be a real issue. And managing the relationships between files and their subcomponents, like a publishing file with its related fonts, its images, text, and so forth—is important. For example, you have a product photo. That’s one marketing asset. Then, that photo is in a brochure . . .a powerpoint presentation . . . and a flash video on your website. If you update that photo, you want to automatically update every digital media file it’s in.
- Digital media represents a big investment and critical IP. So security, rights management, and tracking digital media are very big concerns. And even more important, you want to make better use of it and maximize its value.
ClearStory Digital Asset Management (DAM) product suite allows companies to get more value, and even monetize their digital media. These systems securely organize, share, and deliver this content to the right people, in the format they need—with secure, self-service access for extended teams.
To make this happen, you need an easy-to-use digital asset management solution, with a powerful security model, that readily integrates with other enterprise applications like Web content management, portals and workflow; with anywhere, anytime availability.
>> Learn more about ActiveMedia DAM
