Having trouble reading this e-mail?
It's also available online at http://clearstorysystems.com/newsletter/trends_Sept07.html

Best practices for managing the digital media supply chain - September, 2007.

DAM Redefined

DAM¹ (dam) noun 1. Image library 2. Asset repository 3. Central archive

Is this your definition of digital asset management?  That’s probably because you haven’t experienced how powerful DAM with workflow can be. 

Without workflow, DAM is just a library.

Workflow changes everything.  Imagine being able to automate . . .

• Polling teams for approval
• Routing materials for review
• Expiring / embargoing rights-managed content
• Pushing collateral to your sales team
• Sending product launch kits to retailers
• Publishing updates to your website

The addition of workflow capabilities redefines what DAM means to your business.

Our Definition:

DAM² (dam) verb 1. To put digital media into action 2. To automate the creation, management, and delivery of digital media 3. To extend digital media into a broader enterprise workflow

>> View our on-demand webinar to learn more about DAM with workflow automation 

Workflow Automation

Now available! ActiveMedia Workflow Automation is a powerful suite of capabilities that automate digital media creation, management, and delivery.

ActiveMedia's Workflow Automation features include:

• Routing, review, and approval capability with notification
• Track schedules and monitor progress against expected milestone
• Automation of system actions and asset management functions; expiration and embargoes of assets

>> Learn more: Workflow Automation website

>> Read our press release  

  ClearStory Event: PowerPoint Webinar

ActiveMedia PowerDeck solves the brand, messaging, and legal challenges that grow along with the sheer number of Microsoft PowerPoint presentations across your organization. With PowerDeck, your company can centrally control the full lifecycle of PowerPoint presentations—from creation and assembly to delivery.

Join us for this live webcast to see a demonstration of PowerDeck's key features for PowerPoint presentation management.

>> Register now 

ExpertExperience Spotlight

---

ClearStory is proud to be a founding sponsor of The ExpertExperience, the first community dedicated to the discussion of digital asset management.

The ExpertExperience is a community of experts, end users and technology gurus who are committed to advancing the field of DAM. Here they share their invaluable knowledge of best practices, visionary ideas, and practical expertise.

This month's ExpertExperience Spotlight is entitled "Best Practices for Building Metadata and Taxonomy" by Seth Earley.

>> Read "Best Practices for Building Metadata and Taxonomy"

Customer Focus

Learn more about how ClearStory is helping these companies solve critical business issues using DAM solutions.

American Modern Insurance Group

A specialty insurance subsidiary of The Midland Company (NSD: MLAN), American Modern Insurance Group is widely recognized as a leading expert in the specialty insurance business. With ActiveMedia Essentials, the American Modern marketing team quickly fulfills agent requests for graphics, because the large files that were once a burden to deliver are now securely and instantly distributed.

Grace & Wild

Grace & Wild, a provider of video production and post-production services, chose to implement digital asset management to create a competitive differentiation for their company, diversify their services, improve client service, and innovate their delivery model.

Johns Hopkins University

With ActiveMedia, JHU is saving time and improving the accessibility of teaching resources across departments. The system centralizes digital media assets such as QuarkXPress documents, digital photos, and images that are now cataloged and available to faculty and other team members with secure, anywhere, anytime web access. 

 KMWorld Award

KMWorld Trend-Setting Product 2007

Enterprise Media Sever, industry’s first embeddable, open standards digital media services
platform, is honored by KMWorld as a Trend-Setting
Product for 2007!

>> Learn more

 ClearStory at Henry Stewart LA

Henry Stewart DAM Symposium

November 12 & 13, 2007
Renaissance Hollywood Hotel, Los Angeles

The Henry Stewart Digital Asset Management Symposium serves as the industry event for DAM
project leaders. If you are planning to attend, please contact us to arrange a meeting.

We'd love to see you there!

 ClearStory in the News

Check out the latest articles on ClearStory from the independent press:

ActiveMedia, Award Winning DAM System Launched (PrintonDemand.com)

Sony Pictures uses newest DAM technology to streamline post production editing of syndicate programs (Digital Producer Magazine)

Post Houses Look to 'DAM' for Revenue (Post Magazine)

 This DAM Community

Digital Media Trends is a vehicle for sharing knowledge among thousands of other professionals tasked with managing digital media. Contribute an article, share your experiences, describe your digital media challenges, or just pick on the editor. Contact ClearStory with your ideas.

>> What do you really think?

Please be sure to add newsletters@clearstorysystems.com to your address book to ensure continued delivery of this newsletter.

ClearStory Systems, Inc.
One Research Drive
Westborough, MA 01581
508-870-4000