ClearStory Systems - Digital Media Trends

Best practices for managing the digital media supply chain - October, 2006.

Why is this guy smiling?

John is a world-class, grade-A, cracker-jack creative designer. You know the profile:

  • Creative wiz
  • Master of layout and design
  • Critical to your company’s brand
  • When it comes to DAM – left out

So why is John so happy? Because thanks to ActiveMedia CreativeConnections, John can now fully interact with his company’s DAM system on his own terms.

CreativeConnections allows designers to access ActiveMedia directly from layout applications such as Adobe InDesign and QuarkXPress.

And as part of a distributed workgroup, John can collaborate seamlessly with marketers and designers around the world using a shared workspace within ActiveMedia.

>> CreativeConnections can put a smile on your designers’ faces too. Check it out!

Designer

In this issue:

CreativeConnections

Chief Marketer Webinar

Success Shorts

Centripetal Media

Join Our Team

Award-Winning Technology

Henry Stewart Symposium


Chief Marketer Webinar


Are your marketing execs smiling? They would be if they had attended Clearstory Systems' recent educational webinar, entitled Information Here and Now: How to manage your marketing content across multiple countries and offices. The event, hosted by Chief Marketer, had our audience abuzz thanks to insightful presentations from TracyLocke and TAC.

Our panelists discussed how smart companies are creating virtual workspaces for dispersed marketing teams; centralizing and automating the delivery of marketing collateral, video and other content; and making it instantly available to anyone who needs it, even at the farthest corners of the globe.

>> Missed it? No worries! The webinar can be viewed on-demand at http://www.clearstorysystems.com/cm


Success Shorts: TracyLocke


TracyLocke Logo TracyLocke is a full-service advertising agency with blue chip clients, such as Pepsi and Frito-Lay. These premier brands need rapid execution of global campaigns with customization at a regional or even local level. TracyLocke is making use of DAM for this and making some big clients very happy!

>> Learn more: TracyLocke Case Study


ClearStory Announces Centripetal Media Partnership


Centripetal Media Logo ClearStory Systems recently announced a new partnership with Centripetal Media to provide hosted Digital Asset Management (DAM) for pre-press workflow. Powerful workflow and DAM capabilities provide significant value for publishers and catalog companies. ActiveMedia will serve as the foundation for Centripetal’s Dream Series suite of applications.

>> Why is our CEO smiling? Read the Press Release to learn more.


Join Our Team!


ClearStory is growing! We need talented hot shots to join our team.

Product Development
Senior J2EE Engineer

Professional Services
Customer Support Engineer

Project Manager

Senior Software Engineer - Alliances

Sales
Director of Regional Sales - Print/Publishing Vertical

Director of Regional Sales - Digital Media Solutions

>> View All Openings



Award-Winning Technology


KMWorld Award The entire ClearStory team is flashing their pearly whites over this news! ClearStory's ActiveMedia 7 was recently named a KMWorld Trendsetting Product for 2006. It's no surprise that ActiveMedia was honored for its contemporary architecture, deployment flexibility, and low total cost of ownership.

>> More about the award



Henry Stewart DAM Symposium


Did you miss the Henry Stewart DAM Symposium in Los Angeles on October 9th and 10th? Don't sweat it. We’ll fill you in on what you missed:

It was standing room only in a session delivered by long-time ActiveMedia client Sony Pictures Entertainment (SPE). Ben Masek, Director, SPE Digital Media Initiative, was joined by two of his Sony colleagues from the SPE global marketing team. The panel shared their vision with an overview of “Acorn,” a key project in the SPE Digital Media Initiative.

Joshua Duhl, ClearStory product guru, presented a session entitled, “Making the Digital Media Supply Chain an Affordable Reality.” Josh talked about the importance of Web services as the hottest technology trend that's helping companies cost-effectively achieve their enterprise vision. Due to popular demand, Josh will perform an encore presentation online on November 8 at 2:00 EST.

>> Register to attend this complimentary webinar

ClearStory also had the whole conference talking with some big announcements, including:

ClearStory Systems Announces Development Partnership with n-tara, Inc. to Bring a New Dimension to its Presentation Management Solutions
>> Read Press Release

ClearStory Systems Announces Web Services Interface - Extends the powerful capability of its award-winning digital media services platform
>> Read Press Release



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