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Best practices for managing the digital media supply chain – January, 2008.
DAM: The New Media Assembly Line Reducing Cost and Time to Market with Media Production Efficiencies It is widely known that process management in manufacturing environments leads to a variety of benefits that result in dramatic resource savings and a higher quality of product. Wikipedia states that “a cornerstone of Manufacturing Process Management (MPM) is the central repository for manufacturing data management.” This sounds familiar, right? DAM 101. If we apply MPM (or more specifically BPM) practices to digital media repositories, it is predictable that similar savings in resources, as well as improvements in quality, can be attained. The end result is reduced costs of media production and reduced launch cycles.  Further, these efficiencies will present new opportunities for exploring alternative media strategies and allow more rapid response to changing markets. Or you can just pocket the savings, happy about doing more with less. Establishing a Media Assembly line is easy when you’ve got a world class digital asset management system in place that includes world class process management. Automating the digital media supply chain can present dramatic changes in the way you think about that next campaign, product launch, or simply keeping current with changes in the product line. >> View our on-demand webinar to learn more about DAM with workflow automation	In this issue The New Media Assembly Line Workflow Automation AMA Online Brand Marketing Webinar ExpertExperience Spotlight Customer Focus EContent 100 Award Industry Events ClearStory in the News Join Our Team This DAM Community
Workflow Automation Now available! ActiveMedia Workflow Automation is a powerful suite of capabilities that automate digital media creation, management, and delivery. ActiveMedia's Workflow Automation can achieve: · A reduction in labor-intensive, manual upload and ingestion processes · Streamlined creative, production and fulfillment processes · Reduced review and approval cycles · Automated management of assets and metadata values such as expiration dates or digital rights · Publishing assets or notifying extended teams of completed materials without human intervention · Extending the use of corporate media assets that have been underutilized due to lack of system use >> Learn more: Workflow Automation website >> Read our press release ClearStory Events: AMA’s Online Brand Marketing Webinar American Marketing Association (AMA), one of the largest organizations for marketers, presents “The Power of One: Connecting Corporate Brand Efforts with Regional and Channel Efforts.” Highlighting best practices in the global management of marketing materials will be Jeff Kosiorek, senior manager, corporate marketing communications for TAC, a leading provider of building automation solutions. >> Register for the download  ExpertExperience Spotlight ClearStory is proud to be a founding sponsor of The ExpertExperience, the first community dedicated to the discussion of digital asset management. The ExpertExperience is a community of experts, end users and technology gurus who are committed to advancing the field of DAM. Here they share their invaluable knowledge of best practices, visionary ideas, and practical expertise. This month's ExpertExperience Spotlight comes from our newest Expert and is entitled “The Metadata Manifesto”, by Bill Howard and focuses on “the reasons for applying good metadata to photos and its relevance in the digital asset supply chain and for digital rights management.” >> Read "The Metadata Manifesto" Customer Focus Grace & Wild Grace & Wild, a provider of video production and post-production services, chose to implement digital asset management to create a competitive differentiation for their company. Willow Creek Willow Creek Community Church creates highly dynamic audio and video productions dedicated to spiritual learning, which are distributed to members in a variety of formats to a variety of locations. Willow Creek selected ActiveMedia for not only its flexibility to grow and leverage new distribution channels but also for its ability to provide advanced workflow and automation capabilities. ClearStory Named to EContent 100 for 2nd Year EContent Magazine has selected ClearStory for the second consecutive year for the EContent 100 List of Companies that Matter Most in the Digital Content Industry. The decisive reason for inclusion in the 2007 EContent 100 List is ClearStory’s commitment to innovation with its ability to integrate digital media into broader enterprise workflows through Web Services, along with rapid market traction through both new product offerings and customer growth. >> Learn more  ClearStory at 2008 Henry Stewart New York Henry Stewart DAM Symposium May 12th & 13th 2008 Marriott Marquis, New York The Henry Stewart Digital Asset Management Symposium serves as the industry event for DAM project leaders. If you are planning to attend, please contact us to arrange a meeting. We'd love to see you there!  ClearStory in the News Check out the latest articles on ClearStory from the independent press: ClearStory Systems Provides Willow Creek Community Church ActiveMedia for Digital Asset Management (digitalassetmanagment.org) Cutting Out the Clutter with Digital Asset Management (dpsmagazine.com) ClearStory Systems Partners With Grace & Wild To Provide DAM-as-a-Service (customerthink.com)
Join our Team! ClearStory is growing! We need talented hot shots to join our team. Inside Sales Lead Generation Specialist Marketing Marketing Communications Manager Product Development Senior Software Engineer Senior Software Engineer, Web UI Sales Director of Regional Sales - Digital Media Solutions >> View all openings
This DAM Community Digital Media Trends is a vehicle for sharing knowledge among thousands of other professionals tasked with managing digital media. Contribute an article, share your experiences, describe your digital media challenges, or just pick on the editor. Contact ClearStory with your ideas. >> What do you really think? Please be sure to add newsletters@clearstorysystems.com to your address book to ensure continued delivery of this newsletter. ClearStory Systems, Inc. One Research Drive Westborough, MA 01581 508-870-4000