Digital Asset Management Whitepapers
Integrating Digital Media Across the Enterprise
Companies across industries are turning to digital asset management (DAM) to manage digital media content for use across the enterprise. But to be a true enterprise application, DAM needs to fit within a modern IT environment and offer ready integration with creative suites, marketing systems, CRM and other enterprise applications. According to The Gilbane Group, the next generation of DAM is built on service-oriented architecture (SOA). This industry-standard approach to DAM offers the lowest total cost of ownership for delivering and managing digital media on an enterprise scale.
Benefits of DAM for Marketing Organizations
Managing the marketing communications supply chain from creation to delivery can have a dramatic impact on business agility. As companies gain greater control of their marketing assets, with the ability to repurpose high-value content easily and distribute it on-demand both within the enterprise and out to external audiences, the value of marketing assets greatly increase.
Print Industry Trends: Diversifying with DAM
This InfoTrends report details the fundamental need for a Digital Asset Management (DAM) platform to provide value-added print services, placing special emphasis on DAM’s role in Web-to-print and cross-media initiatives that support a customer’s communications process.
Accelerating Pharma Brand Launches with DAM
This whitepaper discusses how a large global pharmaceutical company selected and implemented ClearStory DAM. In doing so, they were able to launch over a dozen global brands, reduce review and approval time, and improve the effectiveness of their marketing processes.
Hosted Solutions
According to analysts, hosted digital asset management is a growing trend. This whitepaper explores key considerations for ensuring success in a hosted DAM environment.
The Business Value of Digital Asset Management
The most compelling return on investment (ROI) for Digital Asset Management has been its impact on the speed, efficiency, and consistency of marketing-related activities for an organization. This paper explores methods for quantifying the financial benefits of DAM.
Compound Document Management
Compound Documents contain multiple links to fonts and images. Preserving those links and the versions of all the related files can be problematic. ActiveMedia can help.
