Pharmaceutical Solutions
Speeding time to market for global marketing and sales
Your pharmaceutical brands have been expertly defined. And your #1 brand communication and marketing channel is your sales organization and the physicians they serve. How do you give them the tools they need quickly, affordably—consistently compliant and on-brand? And how do you this on a global scale?ClearStory provides a brand asset management platform that is helping leading pharmaceutical marketers bring their products to market faster with more consistent messaging on a global stage—giving them a powerful competitive edge.
ClearStory is helping pharmaceutical brand and corporate marketers:
- Share and repurpose high-value digital media brand and marketing assets among cross-functional teams for faster, less costly creative cycle times.
- Instantly deliver approved launch kits, marketing materials, presentations, clinical information, and ads are instantly available to sales and distribution teams around the world.
- Centralize marketing and with de-centralized production and fulfillment
- Ensure that sales teams are always working from current, approved, compliant pPresentations with rules based policies to govern assembly and delivery
- Empower sales teams to customize collateral from “locked-down,” approved brand templates
- Allow public relations teams to instantly fulfill of media requests for photos and other digital media materials
Read ClearStory’s case study on Accelerating Pharmaceutical Brand Launches through Digital Asset Management to learn more.
Benefits
- Reduction in creative services, photography, and agency costs
- Eliminate the cost of burning and shipping CDs and managing FTP sites
- Faster response times to field marketing requests
- Decrease localization costs
- Rapidly update materials for regulatory compliance
- Eliminate print obsolescence and facilitates print on demand models
- More effective sales channels who have the right materials with the right messaging
- Empowered field teams, detail reps and physicians who can customize “on brand” materials for their needs
- Accelerate time-to-market
- Improve global brand management
- Eliminate or reduce shipping costs
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