DAM Solutions for Advertising Agencies
ClearStory digital asset management solutions are giving advertising agencies a competitive edge
In this evolving mass media marketplace, your clients are looking for new and better ways to reach buyers faster. How are you meeting the demand to support more complex and interactive marketing programs for your clients with faster turnaround?If your agency is like most, these challenges are increasing your creative costs and putting additional strain on your staff. ClearStory’s digital asset management (DAM) solutions provide leading advertising agencies with the ability to manage the digital media supply chain from creation to delivery.
The result is improved efficiency, faster turnaround times, and the ability to repurpose digital media across multiple marketing channels and programs.
Through richly functional systems such as ActiveMedia, your firm can organize, share and distribute digital assets—photos, logos, print ads, brochures, video, multimedia and graphics—through a centralized, shared workspace—anytime and from anywhere.
Benefits of DAM Solutions for Advertising Agencies
Our digital asset management applications help you decrease costs, increase productivity and improve client service by allowing you to:
- Reuse rather than recreate creative content
- Manage the review and approval process
- Offer online proofing and other services to clients
- Stimulate idea generation with a historical creative library
- Automatically transform digital media into many renditions for multi-purpose use
- Find artwork faster
- Eliminate CD burning, replication and shipping costs
- Give clients or outside contractors 24/7 self-service access to approved materials
- Accelerate content distribution
- Provide teams with secure access creative content from anywhere at anytime
With ClearStory’s suite of DAM solutions, your creative teams can work with digital media in the format they need, based on their workflow or business requirements. And you have an online solution that can reduce your fulfillment and delivery costs by allowing your clients to browse their own creative library, with self-service access to creative assets in the format they need.
With a host of robust features such as version control, contract expiration management and tiered download permissions, our digital asset management solutions empower you to manage the digital media supply chain more efficiently, from creation to delivery. That translates into enhanced customer relationships, increased profitability and a strong competitive advantage for your firm.
ClearStory and Agency Leader Recognized for Digital Asset Management Innovation
In December 2006, ClearStory Systems and TracyLocke, a leading advertising agency won a first-place Process Innovation Award from Kinetic Information, a consulting and analyst firm. The award was based on the success TracyLocke enjoyed from its implementation of our ActiveMedia DAM solution.Read the full story.
Contact us today to learn how our high-performance digital asset management solutions can help your advertising firm gain a competitive edge.
